Rajasthan Tourism

Tourism sector of India is one of the fastest growing sectors under service sector and attracts huge FDI and is a major source of earning foreign currencies. Both the domestic and international companies are making investment in the tourism sector of India due to attractive growth of this sector. Government has also taken various initiatives to boost the growth of this sector. Rajasthan has emerged as one of the popular tourist destinations in India for both domestic and foreign tourists. Rajasthan Tourism

The number of tourist arrivals in the state has increased fourfold in the last few years. The state is known for its diversity in terms of natural resources, cultural heritage, historical as well as archaeological wonders and rare wild life. The forts and palaces, heritage hotels, colourful fairs and festivals, local art and handicrafts, etc. has been a unique selling proposition for tourists coming to the state. The desert environment in the western parts of the state is also a major attraction for visitors, particularly the foreign tourist.

(With Special Referece to Marwar & Mewar) Rajasthan Tourism

Some decades ago tourism in Rajasthan was small industry that was largely confined to the elite foreign tourists and domestic pilgrim traffic. Tourist arrivals were restricted to a few thousand tourists annually and were primarily recorded in select places such as Jaipur, the state capital, Udaipur and Jodhpur (for foreign tourists) and the pilgrim centres of Ajmer, Pushkar and Nathdwara.

Current research aims to make a comparative study of tourism industry of Mewar and Marwar regions of Rajasthan. Research also aims to make a comparative study of tourism promotion activities of Mehrangarh Museum Trust and Maharana of Mewar Charitable Foundation. Research is based on the primary and secondary data. Researcher has developed two questionnaires in the study, one for tourists and other for employees.

Pilot study was conducted for both of questionnaire to measure the reliability and validity of the questionnaires before serving it to the final respondents. Primary data has been collected from the tourists and the employees of the Mehrangarh Museum Trust and Maharana of Mewar Charitable Foundation. Sample size of the study was 670 tourists and 200 employees. Data has been collected personally from the respondents. Various statistical methods used by the researcher are mainly; t-test, factor analysis, Levene’s test, Anova, chi square test, and descriptive analysis. Rajasthan Tourism

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